Bianca's PR School® takes you beyond knowing how to do PR and teaches you how to build, operate, and grow a successful PR business.
Through a practical, real-world blueprint, you’ll learn the business strategies, systems, and processes you need to confidently move from having PR skills to running a professional agency.
Inside PR School, you’ll learn how to:
-  Build Your PR Firm — Establish the foundation of your agency, define your services, identify your ideal clients, and position your business in the marketplace.
-  Price Your Services — Understand retainers, project fees, pricing structures, expenses, and how to charge based on the value and level of service you provide.
-  Find & Secure Clients — Develop strategies for identifying prospects, generating leads, pitching your services, conducting discovery calls, and turning opportunities into paying clients.
-  Create Winning Proposals — Build professional proposals, scopes of work, service packages, and presentations that clearly communicate your value and help close business.
-  Onboard & Manage Clients — Learn what should happen from the moment a client says “yes,” including onboarding, communication expectations, timelines, approvals, meetings, and deliverables.
-  Run the Back Office — Create the systems that keep your agency organized, including invoicing, contracts, client files, workflows, scheduling, financial tracking, and internal processes.
-  Manage Client Accounts — Learn how to develop strategy, establish deliverables, communicate with clients, manage expectations, demonstrate results, and create professional client reports.
-  Build Your Team — Understand when you need help, the differences between contractors and employees, what roles to hire for, and how to manage people while protecting your agency’s profitability.
-  Navigate the Realities of Agency Ownership — Prepare for difficult clients, scope creep, late payments, changing expectations, demanding deadlines, client turnover, and the everyday decisions that come with running your own firm.
-  Grow With Intention — Learn how to evaluate opportunities, retain strong clients, protect your time, increase your revenue, and build an agency that supports your professional and financial goals.
More Than PR. It’s the business behind PR.
By the end of PR School, you won’t just understand what it takes to launch a PR firm, you’ll have a blueprint for how to run one.
You’ll leave with the knowledge, tools, templates, and strategies to stop guessing and start building your agency with greater confidence, structure, and purpose.
